AS Roma F.C. signs £30m shirt deal with blockchain fintech Zytara Labs

AS Roma Parnership Deal

Italian football club AS Roma (ASR) has signed a three-year partnership worth €36 million (£30m) with blockchain fintech specialist Zytara Labs.

As part of the deal, the DigitalBits Foundation, which is supporting the partnership, will have its DigitalBits blockchain branding displayed front and centre on the Series A team’s jerseys.

Together, the Italian top-flight team and Zytara Labs will use the DigitalBits blockchain to create digital player cards and...