DigitalBits signs £73m deal with Inter Milan FC

Inter Milan DigitalBits Partnership

DigitalBits has signed a €85 million (£73m) multi-year partnership with Italian Serie A’s reigning champions Inter Milan FC.

The partnership marks the second Italian top-flight team to sign a major deal with the cryptocurrency company in recent months, with AS Roma FC agreeing to a €36m deal in July.

As part of this partnership, DigitalBits becomes the ‘Official Global Cryptocurrency’ and Zytara Labs becomes the ‘Official Global Digital Banking Partner’...

AS Roma F.C. signs £30m shirt deal with blockchain fintech Zytara Labs

AS Roma Parnership Deal

Italian football club AS Roma (ASR) has signed a three-year partnership worth €36 million (£30m) with blockchain fintech specialist Zytara Labs.

As part of the deal, the DigitalBits Foundation, which is supporting the partnership, will have its DigitalBits blockchain branding displayed front and centre on the Series A team’s jerseys.

Together, the Italian top-flight team and Zytara Labs will use the DigitalBits blockchain to create digital player cards and...