Ojamu raises £1.25m for its blockchain-based marketing platform

Marketing Strategy

Ojamu, a marketing technology (MarTech) platform, has raised £1.25 million in an oversubscribed private sale.

The company leverages blockchain, AI, and NFTs to create automated digital marketing campaigns for brands.

The platform itself is designed to be interoperable across leading blockchain networks such as Ethereum, Solana, and Avalanche.

Among the many venture firms involved in the sale were Ascensive Assets, Master Ventures, Moonrock Capital, Morningstar...

DigitalBits signs £73m deal with Inter Milan FC

Inter Milan DigitalBits Partnership

DigitalBits has signed a €85 million (£73m) multi-year partnership with Italian Serie A’s reigning champions Inter Milan FC.

The partnership marks the second Italian top-flight team to sign a major deal with the cryptocurrency company in recent months, with AS Roma FC agreeing to a €36m deal in July.

As part of this partnership, DigitalBits becomes the ‘Official Global Cryptocurrency’ and Zytara Labs becomes the ‘Official Global Digital Banking Partner’...

Telefónica Tech launch document verification service using blockchain

Person signing document

Telefónica Tech, the Madrid-based telecoms company behind O2 and Vivo, has launched its own blockchain-based document certification service.

The new service utilises Telefónica’s in-house TrustOS platform to generate certificates that combine the digital signature of the user with a trace of the content to be certified, alongside a time stamp to establish the date of certification.

It will allow companies to generate digital evidence of authorship, ownership, and...

AS Roma F.C. signs £30m shirt deal with blockchain fintech Zytara Labs

AS Roma Parnership Deal

Italian football club AS Roma (ASR) has signed a three-year partnership worth €36 million (£30m) with blockchain fintech specialist Zytara Labs.

As part of the deal, the DigitalBits Foundation, which is supporting the partnership, will have its DigitalBits blockchain branding displayed front and centre on the Series A team’s jerseys.

Together, the Italian top-flight team and Zytara Labs will use the DigitalBits blockchain to create digital player cards and...