March 26, 2024

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MetaMinds Group, a ‘metaverse as a service’ company providing end-to-end infrastructure and metaverse-ready solutions to luxury and lifestyle brands, has partnered with NFTrends (Numeraire Future Trends), the provider of solutions for authentication, ownership and provenance tracking, designed for the luxury and art markets.

A Zilliqa Group venture entity, MetaMinds has entered this partnership in order to offer a joint service offering with NFTrends focusing on the initial phase of digital asset authentication linked to metaverse experiences, use cases, and functionalities through leveraging NFTrends advanced technologies like NFDIs and DPPs that offer brands, artists and buyers value by enhancing trust, reducing fraud, and improving the overall experience of these industries. The Digital Product Passports combined with proprietary AI-based technology for digital fingerprint recognition enable authentication of newly issued items and facilitate continuous provenance and ownership tracking for unique items throughout their lifecycle.

MetaMinds Group, alongside NFTrends, will be building on the future of DPPs and the importance of the authentication layer for the luxury industry, especially when looking at providing experiences within the metaverse post purchases. By leveraging MetaMinds’ Multi-tenant MaaS architecture, NFTrends technology offers authentication and provenance tracking services not only for physical items but also for real-time authentication of brand-issued digital images in the Metaverse.

This partnership will add another level of authentication and security by enlisting NFTrends’ unique and innovative DPP (Digital Product Passport) technologies. DPPs created through NFTrends establish an immutable link between physical treasuries (ranging from high-end luxury items, jewelry, timepieces, artworks, artifacts, and collectibles) and their creators. This link can be transferred from owner to owner over the lifetime of the item, providing a promising future for ownership and provenance tracking that is impossible to manipulate or hack.

Sandra Helou, CEO of MetaMinds Group, said: “Our partnership with NFTrends aligns perfectly with our commitment to provide and deliver unique solutions necessary for brands wanting to elevate the customer experience within luxury.

“If we look at what is currently in the market QR codes, RFIDs and even NFTs are not secure enough to act as DPPs which can offer provenance, ownership and experiences attached to them. We want to bring this level of authentication initially to digital products and then expand with the NFTrends the industries we serve through both physical and digital products”

Through this partnership, MetaMinds will further grow its suite of products and services available to its clients and users delivering metaverse and spatial web services that promise scalable and sustainable growth for luxury and lifestyle brands looking to leverage these transformative technologies.