James McParlane is currently Chief Science Officer at Massive. His background in interactive television stretches back 25 years when he developed early VJ software and co-founded Set-Top Industries and the Clan Analogue Electronics Arts Collective. Since joining Massive in 1998, James has been responsible for the core technologies and architecture of Massive’s products and solutions which have been recognised with numerous local and international awards, including two technical Emmy nominations in the field of IPTV.