Five ways blockchain can enhance your ad campaigns

Blockchain and digital ads

From data protection to asset tracking, blockchain technology is revolutionising many industries worldwide. The digital advertising industry is no exception as blockchain is now being increasingly recognised for its ability to help solve two of the sector’s most rife and long-standing challenges; ad fraud and a lack of transparency. Blockchain technology itself remains a relatively new concept in advertising and is still establishing itself across the industry. However, it can offer both...