The case for blockchain powered reward schemes

As many people have discovered when finding a long neglected loyalty card gather dust at the bottom of a drawer, traditional loyalty schemes are struggling to remain relevant. The market is awash with loyalty programs to the point that they are on the decline. But while traditional methods may be stalling, the fundamental appeal of increasing loyalty and so increasing profits means that companies are on the lookout for new ways to re-ignite customer engagement. Today, most loyalty programs...

Greener crypto? The case for environmentalism in the crypto space

For a technology founded on what many would call blue sky thinking, there is one very notable area where crypto has a clear and dubious impact. The extent of the environmental impact of cryptocurrencies is something that has only recently come to light – with it recently being revealed that the mining of Bitcoin will account for 0.5% of the world’s energy consumption by the end of 2018. This startling revelation does not even consider the impact of the plethora of other altcoins, the mining...

Bitcoin at the checkout? Bringing ‘spendability’ to crypto

Since the birth of cryptocurrency, many have questioned whether tokens can count as ‘real money’. Cryptocurrencies – Bitcoin, Ethereum, Litecoin – have caused a buzz in the financial world, with leading financial figures often disagreeing publicly as to what they are and as to their future. All cryptocurrencies have the same foundation of using blockchain for value exchange. Some cryptocurrencies are focussed on creating a new digital money, others take the same principle but apply it...