How blockchain can restore people’s trust in online advertising

Since the dawn of the Internet, the advertising industry has faced disruptive forces on a scale and speed that has transformed the way the industry works. The halcyon days of Madison Avenue executives directing television adverts for a small number of channels that large segments of the population watched have given way to an increasingly atomised and disparate audiences that are harder than ever to reach. A recent report in the Harvard Business Review cited advertising retention rates of...