When can we expect blockchain to change the ad tech industry?

When it comes to digital marketing and the ad tech industry, the bright promise of a decentralised future has led to a spate of blockchain initiatives. The technology provides a solution to the most pressing industry challenges – such as ad fraud. Bot traffic, together with spoofed domains, has been a huge headache for everyone involved in the ad tech industry. According to recent market stats, it consumes up to $7.2 billion per year – while click fraud is growing up to 50% each year....