Marvel set to offer digital collectibles experience for superhero fans

A collection of Marvel comics.
Marvel set to offer digital collectibles experience for superhero fans

Marvel has partnered with the VeVe Digital Collectibles app platform to let its fans buy official Marvel NFT digital collectibles and comic books.

Available on iOS and Android, the VeVe Digital Collectibles App brings fandom directly to fans wherever they are by offering a rich collecting experience. Through the VeVe Digital Collectibles App, fans can buy and collect a variety of Marvel NFTs; trade and hunt for rare NFT comic books and collectibles; and display their collection through fully customisable virtual showrooms.

Digital collectible experience

Users will be able to purchase Gems (VeVe’s in-app currency) with their credit card via in-app payments and will have the ability to cash out Gems. With Gems, users can buy official Marvel NFTs or buy and sell Marvel NFT collectibles with others in VeVe’s secondary marketplace, creating a simple and accessible Marvel digital collectible experience for every type of Marvel fan.

Dan Buckley, President, Marvel Entertainment, said: “Since the beginning, collecting has always gone hand in hand with being a Marvel fan. Like us, VeVe understands collecting is about the experience just as much as the product, and we look forward to extending that experience for our fans over the years to come.”

David Yu, Co-Founder & CEO, VeVe, said: “Today, we’re seeing more fans than ever gravitate toward their screens. 

“Fans want to watch and post about their favorite characters, talk about them on social media, and find ways to interact with these characters however they can. The VeVe Digital Collectibles App takes that idea of collecting to the next level by embodying that element of fun while also making the growing trend of NFT digital collectibles accessible for everyone.”

The only app currently of its kind, VeVe’s unique mixed reality adds a digital layer to the world around us, allowing fans to interact with their collection and bring their favourite toys, statues, and other collectibles to life. Fans will also be able to share their own curated collections of photos, videos, and virtual showrooms with their friends and the fan community using the app’s features.

Daniel Fink, Vice President of Business Development and Strategy, Marvel Entertainment, said: “Marvel has been exploring with VeVe how to make the Marvel digital collecting experience as special as the physical experience, and we are excited to finally be able to share this vision with our fans.

“Through VeVe’s platform, we hope to expand the limits of what Marvel fandom can be, starting with personal and interactive digital collectibles that, through NFTs, fans can truly collect, share, and enjoy in a way that they have not been able to do before.”

VeVe NFT digital collectibles are minted on the blockchain, which allows for an immutable record of authentication and allows fans to collect their digital products through a fun and engaging experience. Since last December, VeVe has sold more than 580,000 NFT digital collectibles to its growing user base of more than 340,000 avid fans.

Want to find out more from executives and thought leaders in this space? Find out more about the Digital Twin World event, taking place on 8-9 September 2021, which will explore augmenting business outcomes in more depth and the industries that will benefit.

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